Elevating a Trusted Brand in the Stone & Tile Industry: How COG Marketing Supports Custom Surface Solutions
With decades of industry expertise and a strong foothold in the Australian tile and stone sector, Custom Surface Solutions is well known for its innovative problem-solving products and service excellence. As the exclusive importer of trusted brands like Aqua Mix®, Custom Building Products®, Faber®, and TILELab®, their mission is clear: deliver reliable, high-performance solutions to trade professionals across the country.
To amplify this mission, Custom Surface Solutions partnered with COG Marketing—and the transformation across their marketing channels has been nothing short of remarkable.
Building a Strong Visual Identity with COG Design
Brand recognition starts with a strong, cohesive visual presence. COG Design helped Custom Surface Solutions refresh their logo design and overall brand identity, ensuring the company’s look reflects its premium positioning in the industry. The design work also extended to packaging and promotional graphics, aligning every visual touchpoint with their values of quality, innovation, and trust.
A Custom Web Experience Through Expert Development
COG’s web team worked closely with Custom Surface Solutions to create a modern, functional, and responsive website that showcases their extensive product offering. This included intuitive navigation for tradespeople and distributors, easy access to product data sheets, and optimised product category layouts. The result? A website that doesn’t just look good—it drives engagement and delivers a seamless experience to customers across devices.
Boosting Online Visibility with Smart SEO Strategy
In an industry where technical products often rely on word of mouth, building a strong digital presence was a key challenge. With help from COG’s Search Engine Optimization (SEO) experts, Custom Surface Solutions saw increased visibility for high-value keywords like “tile sealing products,” “stone care solutions,” and “grout cleaners.” This targeted SEO strategy has helped attract trade customers, retailers, and end-users actively searching for expert-grade products online.
Reliable Hosting That Supports Growth
COG Marketing also provided website and email hosting solutions that ensured optimal performance, uptime, and security. The Custom Surface Solutions team can now focus on scaling their business, knowing their digital infrastructure is being managed with professionalism and care.
Promotional Products & Print Materials That Make an Impact
To support their trade relationships and national distribution footprint, Custom Surface Solutions worked with COG Promo and COG Print for printing services, promotional products, and point-of-sale support. From branded hats and trade counter displays to brochures and technical inserts, these materials support sales teams and enhance the customer experience across every interaction.
Ongoing Support from COG Marketing
Custom Surface Solutions continues to thrive with the ongoing support of COG Marketing. From campaign management to content creation and strategic advice, the partnership has become a vital part of their business growth—ensuring their marketing efforts keep pace with their expanding national reach.
Final Thoughts
In a niche market where reputation and technical trust are everything, Custom Surface Solutions now has a marketing engine that matches its product excellence. Through a blend of smart design, robust digital infrastructure, and targeted promotional efforts, COG has helped Custom Surface Solutions reinforce its brand and reach new audiences—all while staying true to its roots as a proudly Australian, family-owned business.